Cake trends still point to trendy cupcakes, as industrial bakers are watching this trend to see if they can find clever new takes, especially for in-store bakeries or foodservice outlets.
Although the height of the cupcake craze may be gone, the Food Network’s Cupcake Wars is making it last. Even after 25 years of baking up famously aromatic and sweet-tasting cinnamon rolls, Cinnabon stores (based in Atlanta) are now rolling out cupcakes. That’s why cupcakes are still making an impact on the cake and desserts market. There has also been growth in cupcake mixes and ingredients, as well as cupcake cookbooks, that there can be no doubt: Cupcakes truly have gone mainstream.
Several fads have cropped up in the baking industry over the last year, but none have maintained as lasting an impression as cupcakes have.
Marshall Heyman with the Wall Street Journal online, reports that Trader Joe's in New York is selling frozen turkey meatloaf muffins, topped with spinach and mashed potatoes, and the lasagna versions have become an obsession among Los Angeles’ entertainment industry.
Lasagna cupcakes creator Matt Poley, a partner in catering company Heirloom-LA, Los Angeles, were conceived out of necessity for a kids’ party, he says. It all started with individual macaroni and cheese, but then lasagna got into the act.
“It's kind of hard to dog on a lasagna cupcake. As long as they aren’t scalding hot, you can eat them with your hands. In fact, we encourage it. You might get some spillage, but not a lot,” Poley says.
Fashion-forward Cupcakes Keep Cropping Up With Different Guises
August 8, 2011