The Independent Bakers Association (IBA) has introduced a new logo, which went into effect this month.
Members of the Washington, D.C.-based organization voted on the logo at its 2010 36th Annual Convention, which took place June 22. Unlike the old logo, the new one depicts a clearer “IBA” font to help market the brand better. It also is a reflection of the refresh taking place inside the organization as well as the industry, and coincides with bakers’ and allied trades’ renewed sense of purpose, the organization says.
Scott Barth, chairman of Coplay, Pa.-based Barth Packaging Inc., designed the new logo.
IBA Launches New, Revitalized Logo
June 28, 2010