Snyder’s of Hanover will roll out renewable bags created from 90%
plant-based materials just in time for the 40th Anniversary of Earth
Day on April 22.
Snyder’s of Hanover will roll out renewable bags created from 90% plant-based materials just in time for the 40th Anniversary of Earth Day on April 22.
The package’s renewable raw material can be produced with as little as half the energy when compared to traditional petroleum-based packaging, according to the Hanover, Pa.-based snack producer. Earlier this year, Snyder's introduced its new Pretzel Variety Packs in a renewable outer bag.
“It has always been extremely important to Snyder's to create products that are both delicious and better for you,” says Claude O'Connor, vice president of marketing at Snyder’s of Hanover. “Now after a year of development, we're thrilled to take that even further and introduce a renewable packaging solution that is 'better for the earth' as well.”
Clear Lam Packaging, based in Elk Grove Village, Ill., created the package using a material called Earth Clear, which is made from Ingeo, a plant-based bioplastic.
Snyder's Organic Pretzel Stick line, which includes Organic 8 Grains & Seeds, Whole Wheat & Oat Bran and Honey Whole Wheat, will be the first pretzels packaged using this renewable packaging material. A bright yellow graphic on the upper right of the package helps differentiate the bag on the shelf and directs the consumer to the back panel for more information on the benefits of the renewable packaging.
"It was important that we selected a product that complements the new renewable packaging, and our line of Organic Pretzel Sticks was a natural fit,” O’Connor says. “Not only are they an excellent source of whole grains and a good source of dietary fiber, but they're 100% certified organic. The 8 Grains & Seeds is also an excellent source of ALA Omega-3s. It's true product-to-packaging synergy -- natural, organic pretzels in a plant-based renewable bag."
The new packages of Snyder's of Hanover Organic Pretzel Sticks will be sold for a suggested retail price of $2.99 for an 8-oz. bag.