IDDBA Study: Consumers in the Bakery-Attitudes, Buying Behavior, Purchase Drivers
The International Dairy-Deli-Bakery Association, Madison, Wis.,
released a new bakery benchmark study, titled “Consumers in the Bakery:
Attitudes, Buying Behavior & Purchase Drivers.” This study
determines how much is actually a change in eating behavior or taste
and how much is influenced by economic factors.