Plans are underway for SymphonyIRI Group’s yearly summit conference. Discover actionable strategies to create a competitive advantage through advanced knowledge of today’s shoppers with SymphonyIRI Group’s summit conference, Mar. 28–30 at the Fontainebleau Miami Beach.

Now more than ever, shoppers rule the world. Understanding them and finding out who they are, what they want and how they shop is the key to success. That’s why consumer market research firm SymphonyIRI Group, Chicago, is holding its annual summit conference, entitled “Gaining the Competitive Edge,” Mar. 28–30 at the Fontainebleau Miami Beach.

The conference is designed to identify innovative ways of doing business that grab attention from consumers and leads to real impact. The summit also will address how to discover competitive advantages focused on shoppers, insights and things that will make the difference in 2011.  

Speakers include Hans Willi Schroiff of Henkel AG & Co.KGaA; Salman Amin of PepsiCo; Mike McMahon of ConAgra Foods; and Mark Zandi of Moody’s Analytics, among others.

Conference topics deal with the latest trends in shopper behavior, state-of-the-art strategies for shopper-centric retailer-manufacturer collaboration, best practices for profitable pricing and promotions and tools to leverage digital and mobility advancements to make connections with shoppers wherever they are.  

For registration details, visit