Frito-Lay North America debutsTostitosin a limited-edition, football-shaped version, available in 12-oz. bags.

To celebrate college football season, Frito-Lay kicked off a limited-edition, football-shaped version ofTostitos. The game day-inspired chips have a hearty texture that makes them suitable for many dips, and are a great choice for any football-watching occasion. The new football-shaped chips come in 12-oz. bags for a suggested retail price of $3.99, the company says.

“For theTostitosbrand, college football is all about the chance to bring people together to share fun, memorable experiences,” says Justin Lambeth, vice president of marketing for Frito-Lay North America, the Plano, Texas, convenience food business unit of PepsiCo. “Whether you are prepping for a pre-game tailgate or hosting a group of friends to watch the game at home, these football-inspired tortilla chips will help set the stage for a truly one-of-a-kind gathering.”

The chips can be found on special college football-themed displays at retailers nationwide. In dozens of markets across the country, the displays are co-branded with local team logos and colors as part of theTostitosbrand’s sponsorship of 37 college teams. The sponsorships are another way theTostitosbrand – a longtime supporter of college football and the title sponsor of the annual Fiesta Bowl – is celebrating the game and local teams this year.