Frito-Lay North America debutsTostitosin a limited-edition, football-shaped version, available in 12-oz. bags.

To celebrate college football season, Frito-Lay kicked off a limited-edition, football-shaped version ofTostitos. The game day-inspired chips have a hearty texture that makes them suitable for many dips, and are a great choice for any football-watching occasion. The new football-shaped chips come in 12-oz. bags for a suggested retail price of $3.99, the company says.

“For the Tostitosbrand, college football is all about the chance to bring people together to share fun, memorable experiences,” says Justin Lambeth, vice president of marketing for Frito-Lay North America, the Plano, Texas, convenience food business unit of PepsiCo. “Whether you are prepping for a pre-game tailgate or hosting a group of friends to watch the game at home, these football-inspired tortilla chips will help set the stage for a truly one-of-a-kind gathering.”

The chips can be found on special college football-themed displays at retailers nationwide. In dozens of markets across the country, the displays are co-branded with local team logos and colors as part of theTostitosbrand’s sponsorship of 37 college teams. The sponsorships are another way theTostitosbrand – a longtime supporter of college football and the title sponsor of the annual Fiesta Bowl – is celebrating the game and local teams this year.