Mr. Peanut Has a New 'Retro' Look and Something to Say
Mr. Peanut, the dapper Planters mascot since 1916, has never spoken - until now. Kraft Foods is updating the familiar peanut character and the brand to cater to contemporary consumers with a speaking voice in TV and theater ads. The voice is supplied by actor Robert Downey, Jr. Mr. Peanut also takes on a retro look dating to the 1930s and 1940s.