To spotlight the unique, special ways every mom makes the world a better place for her family, Mars Chocolate North America declares August as “Kudos to Mom” month.
To spotlight the unique, special ways every mom makes the world a better place for her family, Mars Chocolate North America, Hackettstown, N.J., declares August as “Kudos to Mom” month. Sponsored by Kudos granola bars, the 31-day initiative kicks off with a nationwide forum for moms (and dads) to showcase their parenting flair and creativity and enter to win a $10,000 vacation.
To register, moms are to submit a 100-word description on how they kept their kids active and busy during the hot summer months to www.kudostomom.com.
"Moms make our lives better 365 days a year," says Craig Hall, vice president of substantial snacks for Mars. "You can never celebrate moms enough for everything they do, and the Kudos brand wants to make sure they are truly appreciated, not just by providing great tasting snacks for their families, but with our 'Kudos to Mom' contest to give mom a well-deserved vacation."
To better communicate its love for moms, Mars updated its Kudos brand product line to feature M&M's brand chocolate candies, Dove brand chocolate and Snickers brand peanuts. Each Kudos bar has 100 calories, is made with whole grains and provides an excellent source of calcium.
Check out Snack Food & Wholesale Bakery’s June State of the Industry issue to learn more about the Kudos brand and other bars produced by Mars.
Mars Declares August “Kudos to Mom” Month
August 1, 2011