Five Point Snacks is donating at least 11% of its profits to organizations that support, care for and benefit U.S. veterans.
Five Point Snacks is a new snack line with a unique social mission-to help U.S. veterans return to a better civilian life. In doing so, the New York-based manufacturer is donating at least 11% of its profits to organizations that support, care for and benefit veterans, and will also recruit and build out its entire sales organization by hiring only U.S. veterans.
The packaging employs strong, military-themed graphics, each commemorating one of the five branches of the U.S. Armed Forces-Major Murphy’s (Kettle-cooked potato chips, Marines), Sailor Knots (mini pretzel knots, Coast Guard), Flotilla tortillas (whole grain, white corn tortilla chips, Navy), G.I. Crunches (cheddar cheese twists, Army) and Airmen popcorn (white popcorn, Air Force).
Five Point Snacks will begin hitting store shelves in the East Coast in October in advance of its official launch on Nov. 11, when it will appear in the NYC Veterans Day Parade. The products will also be available for purchase at www.fivepointsnacks.com starting in October.
Five Point Snacks Donates Percentage of Profits to U.S. Veterans
September 13, 2011