After months of rumors, speculation and excitement, the Triple Double OREO is landing on supermarket shelves, but with a “twist.”


After months of rumors, speculation and excitement, the Triple Double OREO is landing on supermarket shelves, but with a “twist.”

To help launch the new cookie, the OREO brand, produced by Northfield, Ill.-based Kraft Foods, enlisted the help of both OREO fans and Team DSRL, the double stuf racing league that includes basketball great Shaquille O'Neal, football star Eli Manning, tennis pro Venus Williams, Olympics champion Apolo Ohno and of course, Stufy, the DSRL mascot.  

New OREO Double Stuf Racing League TV advertising will begin airing in early September.

"Now that I am retired, I can spend more time perfecting my twist, lick and dunk skills, and with an added layer of crème and a third cookie, it's clear that I am going to need the practice," says O'Neal. "I am obviously the dunking expert, but I am working with the rest of Team DSRL to figure out the best way to compete with the Triple Double OREO cookie."

Are you game?
The DSRL team celebrates the fun of bringing friends and families together in a head-to-head competition to see who can twist, lick and dunk an OREO Double Stuf cookie and drink a glass of milk the fastest. But the Triple Double OREO cookie has changed the game when it comes to how you twist, lick and dunk.

In conjunction with TV ads, OREO will launch a series of online games available at Oreo.com and Facebook.com/Oreo. Fans who participate enter to win a trip to meet a member of Team DSRL.   

The OREO Double Stuf Racing League officially launched in January 2008. To compete in a DSRL lick race, each person twists their cookie open and licks off all the crème. Then, each contestant shows their cookie to their opponent, dunks it, eats it and drinks the glass of milk. The first to finish twisting, licking and dunking wins.

Team DSRL wants to know-are you game?

To learn more about the new Triple Double OREO and other new cookies set to hit store shelves later this year, watch for Snack Food & Wholesale Bakery’s Market Trends section on cookies for the December 2011 issue.