Arch West, the Frito-Lay executive credited with creating Doritos, died Sept. 20 in Dallas at 97.
A sad day in snacks: Arch West, the Frito-Lay executive who is credited with creating Doritos, passed away Sept. 20 in Dallas at 97. West worked in marketing the food giant when he discovered the chip concept in 1961 while vacationing in San Diego. He ate a fried tortilla chip, which later became known as Doritos.
West’s daughter told The Dallas Morning News that his family planned to toss select varieties of Dorito chips in before they put the dirt over his urn.
Doritos Creator Dies at 97
October 10, 2011