Retailers and food manufacturers can secure new revenue streams and tap into the growing consumer demand for healthier donut items by licensing a proven, patented donut baking process.

Retailers, cafes, coffee shops, food manufacturers and other outlets in the United States can secure new revenue streams and tap into the growing consumer demand for healthier snacks by licensing a proven, patented donut baking process, made available by Intangible Business, a Chicago-based brand consultant.

The process produces a healthier baked donut that is less than half the fat of a full-fat fried donut. And, because there is no compromise on flavor, the high-quality baked donut has been said to compete favorably with leading donut retailers on flavor, quality and texture. The baking process also enhances the possibility for new product development because it significantly reduces the risk of oil contamination from fillings and sugar.

Blind taste tests with consumers comparing the baked donut to other leading deep fried donuts (plus a fried version of the same dough mix) revealed that consumers preferred the taste, lightness and fluffier texture of the new baked donut without being aware of the new baking process.

The process, which has produced more than four million units across large multiples, convenience stores and coffee shops during the past five years, enables the licensee to attract new customers by immediately offering a premium quality product that competes favorably with existing similar bakery items.

Intangible Business is managing the rights to the process, which can be licensed by territory and category or purchased as a whole. Licensees will receive a package that includes a proprietary method for making baked donuts. Patents are available for 11 EU countries and the United States, where the donut market worth is projected to be in excess of $2 billion per year.

Patents are available for licensing in several donut categories, including yeast-raised, full size, miniature size, ring or ball, by variety (jam-filled or glazed) and single or multi-buy packs.

“We know that consumers are looking for new ways to minimize calorie and fat intake, and that they are prepared to spend more on higher quality, healthier food snacks,” says Thayne Forbes, joint managing director, Intangible Business. “By securing exclusive rights to use this process, retailers can exploit that demand and gain a competitive advantage over their rivals-clever and delicious.”

Source: Intangible Business