Company: Benchmark Foods, Studio City, Calif.
Web site: www.sweetabandon.com
Introduced: March
Distribution: National
Suggested Retail: $1.25 to $2.50 for an individually wrapped 1.93-oz. cake; $6.99 for an 11.58-oz. six-pack clamshell
Product Snapshot: Available in Chocolate, Banana Pecan, Carrot Walnut and Lemon Poppy Seed varieties, these individually wrapped personal cakes deliver only 150 calories per cake and as much protein as a 6-oz. container of yogurt.
Ingredients (Banana Pecan): Banana: bake mix (soy protein, vital wheat gluten, enriched wheat flour), crystalline fructose, low-fat buttermilk, egg, canola oil, pecans, baking powder, guar gum, baking soda, natural flavorings, salt.