Company: Balance Bar, Valhalla, N.Y.
Website: www.balance.com
Introduced: August
Distribution: National
Suggested Retail: $1.49 for a 1.76-oz. bar
Product Snapshot: Balance Bar expanded its line of energy bars to include three new varieties that boast 14 g. of protein, 23 vitamins and minerals and are a good source of antioxidants and Vitamin D. The Double Chocolate Brownie option is a chocolate brownie topped with drizzles of chocolate, whereas the Lemon Meringue Crunch consists of a cookie layer topped with a whipped meringue, nestled in a lemon-flavored yogurt coating. The S’mores kind is a layer of graham cracker topped with a light marshmallow filling and coated with milk chocolate.
Ingredients (Lemon Meringue Crunch): Soy protein nuggets (soy protein isolate, tapioca starch, salt), glucose syrup, protein blend (soy protein isolate, whey protein isolate, calcium caseinate, egg white, enzyme modified soy protein, partially hydrolyzed milk protein isolate, casein), sugar, fractionated palm kernel and palm oil, fructose, invert sugar, calcium caseinate, oligofructose, non-fat milk, wheat flour, glycerine, water, high-oleic sunflower oil. Contains less than 2% of the following: lemon juice concentrate, invert evaporated cane juice, maltitol syrup, canola oil, natural flavor, soy lecithin, maltodextrin, whole wheat flour, whole wheat graham flour, non-fat yogurt powder (cultured non-fat milk), citrus fiber, pectin, citric acid, soybean and palm oil, potassium lactate, salt, dextrose, sodium bicarbonate, carrageenan, molasses, honey, caramel added for color, tumeric oleoresin added for color. Contains: soybean, milk, wheat, egg.