Earthgrains 100% Natural Bread
Company: Sara Lee Food & Beverage, Downers Grove, Ill.
Web site:
Introduced: February
Distribution: Grocery
Suggested Retail: $2.99-$3.69
Product Snapshot: These thick, hearty slices are chock-full of 100% whole grain — 22 g. per slice, to be exact. Made with all-natural ingredients and no artificial colors, flavors or chemical preservatives, EarthGrains come in varieties such as 7-Grain, Stone Ground Whole Wheat and Wheat Berry With Honey.
Ingredients (Wheat Berry With Honey variety): Stone ground whole wheat flour, water, bulgur wheat, wheat gluten, brown sugar, honey, yeast. Contains 2% or less of each of the following: vegetable oil (soybean and/or cottonseed oils), salt, raisin juice concentrate, cultured wheat flour, white wheat flakes, guar gum, enzymes, distilled vinegar, enzyme-modified-soy lecithin, soy flour.

Kettle Brand Tortilla Chips
Company: Kettle Foods, Inc., Salem, Ore.
Introduced: January
Distribution: Nationwide
Suggested Retail: $3.99-$4.29 for an 18-oz. bag; $2.79-$2.99 for a 9-oz.bag
Product Snapshot: Kettle Foods’ new Kettle Brand Tortilla Chips come in five varieties: Black Bean, Chili Lime, Blue Corn, Multi Grain and Yellow Corn. All are made with Oregon Tilth-certified organic corn and all-natural seasonings, and are free from trans fat.
Ingredients (Black Bean variety): Stone-ground organic yellow corn, expeller-pressed high monosaturated safflower and/or sunflower oil, organic black bean flakes, sea salt, garlic powder, onion powder.

Quaker Granola Bites
Company: The Quaker Oats Co., Chicago
Introduced: March
Distribution: National
Suggested Retail: $2.99 for a box of six .70-oz. pouches
Product Snapshot: This crunchy, on-the-go snack comes in poppable, “sphere-shaped” bites that appeal to kids. Each pouch contains 90 calories, 2 g. of fiber and zero g. of trans fat. There are three varieties: peanut butter, cinnamon and chocolate.
Ingredients (Cinnamon variety): Whole grain rolled oats, sugar, partially hydrogenated palm kernel oil, whole grain white corn, whole grainoat flour, whole wheat flour, high-fructose corn syrup, polydextrose, soybean oil, whole grain brown rice flour, reduced  mineral whey, soy lecithin, cinnamon, molasses, slat, natural and artificial flavors, nonfat dry milk solids, dextrose yellow 5 lake, yellow 6 lake, honey, calcium carbonate, blue 2 lake, sodium bicarbonate, BHT (a preservative).

Mr. Krispers Baked Rice Krisps
Company: TH Foods, Inc., Loves Park, Ill.
Web site:
Introduced: March
Distribution: Available at club stores nationwide and some natural foods markets 
Suggested Retail: $1.99 for a 4.2-oz. bag
Product Snapshot: Tempting taste sensations from the West are fused with traditional rice snacks (made from California-grown rice) from the East to create the multigrain fusion that is Mr. Krispers. In March, two new flavors — Sundried Tomato and Basil and White Cheddar Herb — were introduced. Consumers can choose from four other all-natural, gluten-free varieties: Seas Salt & Pepper, Sour Cream & Onion, BBQ and Nacho. All are certified organic by Quality Assurance International (QAI).
Ingredients (Sea Salt & Pepper variety): Organic brown rice flour, organic white rice flour, organic corn masa flour, whole grain yellow corn, organic expeller pressed safflower oil and/or organic expeller pressed sunflower oil, organic evaporated cane juice, sea salt, toasted dehydrated onion powder, salt & pepper seasoning (sea salt, black pepper powder, coconut oil, extractives of black pepper [canola oil]) garlic powder, torula yeast. Produced in a plant that uses wheat, soy, tree nuts and milk.

Kellogg’s All-Bran Crackers
Company: Kellogg Sales, Inc., Battle Creek, Mich.
Web site:
Introduced: January
Distribution: National
Suggested Retail: $2.99
Product Snapshot: Kellogg’s new crispy, baked, bite-size snacks offer 5 g. of fiber per serving and 0 g. of trans fat. Consumers can choose from two varieties: Multigrain and Garlic Herb.
Ingredients (Multigrain variety): whole wheat flour, soybean oil with TBHQ for freshness, enriched flour (wheat flour, niacin, reduced iron, thiamin mononitrate [Vitamin B1], riboflavin [Vitamin B2], folic acid), oat fiber, sugar, defatted wheat germ, honey. Contains 2% or less of salt, modified corn starch, corn syrup, leavening (sodium acid pyrophosphate, baking soda, monocalcium phosphate), molasses, malt extract, wheat gluten, natural flavor, rye meal, wheat bran, barley flakes, steel cut oats, degerminated yellow corn meal, millet, rice flour, cinnamon, soy lecithin. Contains wheat and soy ingredients.

Little Debbie Glazed Mini Donuts
Company: McKee Foods, Collegedale. Tenn.
Introduced: March
Distribution: Supermarkets, supercenters, mass merchants and food retailers nationwide
Suggested Retail: $1.79 for a 10.5-oz. box
Product Snapshot: Doughnut lovers can rejoice in Little Debbie’s latest family pack for on-the-go snacking. Each box contains six packages of four doughnuts each.
Ingredients: Sugar, enriched wheat flour (wheat flour, malted barley flour, niacin, reduced iron, thiamine mononitrate [Vitamin B1], riboflavin [Vitamin B2], folic acid), water, palm oil. Contains 2% or less of each of the following: nonfat dry milk, egg yolks, soy flour, wheat and tapioca starches, wheat germ, leavening (baking soda, sodium acid pyrophosphate, sodium aluminum phosphate), corn syrup solids, slat, dextrose soybean oil, emulsifiers (soy lecithin, mono- and diglycerides), glycerin, cellulose and karaya and guar gums, calcium carbonate, dextrin, agar, citric acid, sorbic acid and potassium sorbate (to retain freshness), colors (annatto extract, turmeric extract, titanium dioxide), natural and artificial flavors. Contains wheat, milk, eggs and soy. Manufactured on equipment that processes products containing peanuts and tree nuts.

Hot Pockets Calzones
Company: Nestle USA, Inc., Englewood. Colo.
Web site:
Introduced: March 2007
Distribution: National
Suggested Retail: $2.99
Product Snapshot: Hot Pocket’s latest creation, the Calzone, comes in three varieties: Pepperoni & Three Cheese, Supreme and Four Meat & Four Cheese. Each of these tasty, hand-held sandwiches is trans fat-free.
Ingredients (Pepperoni & Three Cheese variety): Water, unbleached enriched flour (wheat flour, malted barley flour, niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid), pepperoni (pork, beef, salt, water, dextrose, spices, lactic acid starter culture, oleoresin of paprika, dehydrated garlic, sodium nitrite, BHA, BHT, citric acid), part skim mozzarella cheese with modified food starch (part skim mozzarella cheese (pasteurized milk, cultures, salt, enzymes), modified food starch), imitation mozzarella cheese (water, modified food starch, casein, soybean oil, whey, contains 2% or less of salt, sodium aluminum phosphate, sodium phosphate, lactic acid, sodium citrate, natural flavor, sorbic acid (preservative), artificial color), tomato paste. Contains less than 2% of: imitation mozzarella cheese (mozzarella cheese (milk, cheese culture, salt, enzymes), water, casein, soybean oil, food starch, whey, sodium aluminum phosphate, salt, sodium phosphate, lactic acid, natural flavor, sorbic acid (as a preservative), artificial color), soybean oil, partially hydrogentated soybean oil, sugar, seasoning (parmesan cheese (part-skim milk, cheese cultures, salt, enzymes), nonfat milk, whey, garlic powder, enzyme modified parmesan cheese (parmesan cheese (pasteurized milk, cultures, salt, enzymes), maltodextrin, whey, salt, disodium phosphate), dehydrated red bell pepper, spice, partially hydrogenated soybean oil, maltodextrin, worcestershire sauce solids (molasses, vinegar, corn syrup, salt, caramel color, garlic, sugar, spice, tamarind, natural flavor), dehydrated parsley, salt, citric acid, natural flavor (from whey), potassium chloride, sugar, lactic acid, cultured whey, calcium lactate), modified food starch, seasoning (spices, salt, garlic powder, methylcellulose, xanthan gum, partially hydrogenated soybean and cottonseed oil, maltodextrin, carmine), baking powder (sodium acid pyrophosphate, sodium bicarbonate, corn starch, monocalcium phosphate), partially hydrogenated palm kernel oil (with soy lecithin, citric acid as preservative), dough conditioner (calcium sulfate, salt, L-cysteine hydrochloride, garlic powder, tricalcium phosphate, enzymes, wheat starch), locust bean gum, modified potato and corn starches, yeast, parmesan and romano cheese blend (made from cow’s pasteurized milk, cheese culture, salt, enzymes), salt, monocalcium phosphate, rice flour, tapioca dextrin, dried egg yolks, leavening (sodium aluminum phosphate, sodium bicarbonate), dextrose, caramel color, xanthan gum, soy flour. Contains Wheat, Milk, Egg and Soy Ingredients.