1. Liz Lovely Cookies
Company: Liz Lovely, Inc., Waitsfield, Vt.
Web site: www.LizLovely.com
Introduced: September 2007
Distribution: National via United Natural Foods and Liz Lovely Web site
Suggested Retail: $3.99-$4.39 for “2 big ones”
Product Snapshot: Liz Lovely’s large cookies come in five varieties: Cowboy Cookies, Cowgirl Cookies, Peanut Butter Classics, Ginger Snapdragons and Mochadamia Mountains. Each dairy- and egg-free offering is certified organic, vegan and fair trade. They come two to a pack for sharing.
Ingredients (Cowgirl Cookies): Evaporated cane juice*, dark chocolate*† (cocoa liquor*, cane sugar*, cocoa butter*, soy lecithin*, vanilla extract*), unbleached wheat flour*, palm fruit oil*, Vermont well water, unsulphered molasses*†, vanilla extract*, sea salt, baking soda. Contains wheat and soy. May contain traces of peanuts or tree nuts. *Certified organic. †Fair trade certified.
2. Pringles Stix
Company: Procter & Gamble, Cincinnati, Ohio
Web site: www.PringlesStix.com
Introduced: August 2007
Distribution: Currently regional; national in spring 2008
Suggested Retail: $3.49 for a box of 10, 0.68-oz. bags
Product Snapshot: These crispy cracker sticks are made from baked wheat and are available in four flavors: Crunchy Wheat, Vanilla, Honey Butter and Pizza. They come in a box with 10 individually wrapped packs inside. Each serving contains 90 calories and has 0 g. of trans fat.
Ingredients (Crunchy Wheat variety): Wheat flour, palm oil, margarine (palm oil, soybean oil, canola oil, corn oil, clyceryl monostearate, carotene, natural flavors, mono- and diglycerides) and sugar. Contains 2% or less of: dried potatoes, yeast, concentrated chick stock (chicken, soy sauce powder, lactic acid, natural flavor, caramel color, sardine, monosodium glutamate, isomeric sugar, rice, malted barley (gluten), gluten, milk fat resolvent, egg and natural and artificial flavors.
3. Tastykake Strawberry Jelly Krimpet
Company: Tasty Baking, Philadelphia
Web site: www.Tastykake.com
Introduced: September 2007
Distribution: Pennsylvania, New Jersey, Delaware, Virginia, Ohio and Maryland; also available online
Suggested Retail: $3.79 per family pack
Product Snapshot: This limited-edition product is an extension of Tasty Baking’s well-known sponge cake line and will be sold while supplies last. As a philanthropic introduction, 10% of the proceeds from the sale of the Tastykake will be donated to www.BreastCancer.org, a Narbeth, Pa.-based online resource “dedicated to helping women and their loved ones make sense of the complex medical and personal information about breast cancer.”
Ingredients: Sugar, water, bleached enriched flour (wheat flour, niacin, reduced iron, thiamine, mononitrate [B1], riboflavin [B2], folic acid), eggs, corn syrup, partially hydrogenated vegetable shortening (soybean and/or cottonseed oils), high-fructose corn syrup, strawberry puree, concentrated apple juice, skim milk, leavening (sodium acid pyrophosphate, baking soda, monocalcium phosphate, calcium sulfate) tapioca flour, salt, isolated soy protein, mono and diglycerides, whey (milk), pectin, natural and artificial flavors, cornstarch, citric acid, soy lecithin, xanthan gum, butter, malic acid, FD&C red #40, propylene glycol monostearate, nutmeg, sorbic acid (to preserve freshness).
4. The Baker Organic Bread
Company: The Baker, Boulder, Colo.
Web site: www.TheBakerOrganic.com
Introduced: September 2007
Distribution: Regional — Washington, Oregon, California and Colorado
Suggested Retail: $3.39 - $4.79 per loaf
Product Snapshot: Certified organic by Quality Assurance International and the U.S. Department of Agriculture, this new line of hearty, premium breads is free from preservatives and artificial ingredients. It’s also packed with whole grain goodness and fiber. Consumers can choose from six varieties: Pomegranate & Blueberry, Green Tea & Goji Berry, 7 Grain & Fiber, 100% Whole Wheat, Spelt Ancient Grain and Yoga — a blend featuring cranberries and pumpkin seeds. The Baker brand also offers mini baguettes and seeded rolls.
Ingredients (Yoga variety): Water, organic whole wheat flour, organic cranberries, organic unbleached wheat flour, organic whole rye flour, organic vital wheat gluten, organic cracked wheat, yeast, organic cultured whole spelt flour, organic oat fiber, organic millet, organic sunflower seeds, organic poppy seeds, organic sesame seeds, organic pumpkin seeds, sea salt, organic flaxseed, organic oat flour, organic barley malt, lactic acid, organic soy oil, organic sunflower oil, soy lecithin, ascorbic acid, natural enzymes. Contains wheat, soy. Baked in a facility that also uses tree nuts.