New Products

1. Jack Link’s X-Bites
Company: Link Snacks, Inc., Minong, Wisc.
Web site:
Introduced: October 2007
Distribution: National
Suggested Retail: $1.99 for a 2-oz. package
Product Snapshot: Now consumers can enjoy bite-size sausages on the go with Jack Link’s X-Bites. Available in two varieties — Original and Pepperoni Extra — the snacks are high in protein. Each bag contains one serving.
Ingredients (Pepperoni Extra variety): Beef and pork, salt. Contains 2% or less of spices, dextrose, sugar, monosodium glutamate, water, sodium erythorbate, lactic acid starter culture, flavorings, sodium nitrite, BHA, BHT, citric acid. Treated with a solution of potassium sorbate to ensure freshness.
2. NRG Overload Potato Chips
Company: Golden Flake Snack Foods, Birmingham, Ala.
Web site: ,
Introduced: November 2007
Distribution: Regional — Southeast
Suggested Retail: $0.99 for a 1.75-oz. bag
Product Snapshot: The latest addition to Golden Flake’s NRG line of caffeinated potato chips is Overload — a sour cream-loaded baked potato flavor that’s sure to “unleash your body’s full potential.” The product contains the conditionally essential amino acid taurine, as well as B-Vitamins. In August of 2007, Golden Flake introduced the first NRG variety: Phoenix Fury. The brand calls itself “a new breed of energy.” Note: Not recommended for children, pregnant or nursing women, or those sensitive to caffeine.
Ingredients: Fresh choice potatoes cooked in one or more of the following pure vegetable oils: corn, cottonseed, palm or soybean. Salt. Ingredients of seasoning: corn flour, salt, taurine, torula yeast, spices and spice extractives, sugar, caffeine, paprika, onion powder, natural flavors, silicon dioxide (a flow agent), artificial color (paprika and annatto extracts), garlic powder, green bell pepper, natural smoke flavor, citric acid, Vitamin B6 and B12.
3. Flat Earth Fruit and Veggie Crisps
Company: Frito-Lay, Plano, Texas
Web site: ,
Introduced: August 2007
Distribution: National
Suggested Retail: $3.49 for a multipack containing five single-serve bags; $2.99 for a 6-oz. bag
Product Snapshot: Flat Earth Fruit and Veggie Crisps snacks are trans fat-free and a good source of Vitamin C and Vitamin A. Consumers can choose from the following flavors: Farmland Cheddar, Garlic & Herb Field, Tangy Tomato Ranch, Wild Berry Patch, Apple Cinnamon Grove and Peach Mango Paradise. Multipacks also are available. Each 1-oz. serving offers a .5-oz. serving of fruits or vegetables, in addition to other wholesome ingredients
Ingredients (Tangy Tomato Ranch variety): Rice flour, potato flakes, corn oil, modified corn starch, whole oat flour, pumpkin, tomato paste, sugar, corn maltodextrin, dehydrated onion, sunflower oil, salt, whey, soy lecithin, dehydrated red bell pepper, Cheddar cheese (milk, cheese cultures, salt, enzymes), mono and diglycerides, yeast, natural flavors, spices, beat juice concentrate with citric acid (color), tomato powder, garlic powder, canola oil, corn syrup solids, sour cream (cultured cream, nonfat milk), disodium, phosphate, dextrose, Monterey Jack cheese (milk, cheese cultures, salt, enzymes), ascorbic acid, paprika extract (color), artificial flavors, sodium caseinate, arabic gum, xanthan gum, beta-carotene, butter (cream, salt) and tocopherols. Contains milk and soy ingredients.
4. El Monterey Southwest Chicken Taquitos
Company: Ruiz Foods, Dinuba, Calif.
Web site:
Introduced: October 2007
Distribution: National
Suggested Retail: $7.99 for a 28-oz. box of 20
Product Snapshot: The newest Taquitos variety is made with chicken, cheese, veggies and Mexican spices and then wrapped in an oven-baked flour tortilla before being lightly fried in a seasoned, crispy batter. Other flavors are flour-wrapped Shredded Steak & Cheese; Chicken & Cheese; and Egg, Bacon & Cheese. Corn tortilla Taquitos come in two options: Shredded Steak and Chicken.
Ingredients: Water, wheat flour (enriched with niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid), vegetable oil (soybean, sunflower, canola and/or corn oil), pasteurized processed jack and American cheese with peppers (milk, cheese culture, salt, enzymes), water, peppers (red bell peppers, jalapeño peppers), milkfat (cream), sodium citrate, salt, sodium phosphate, lactic acid, sorbic acid (used as a preservative), mozzarella cheese (pasteurized part skim milk, cheese cultures, salt, enzymes), batter mix (bleached wheat flour, yellow corn flour, modified food starch, salt, buttermilk powder (sweet cream, whey cream), jalapeño pepper, Cheddar, romano, and parmesan cheese (pasteurized cow’s milk, cheese cultures, salt, enzymes), leavening (sodium acid pyrophosphate, sodium bicarbonate), whey, onion powder, partially hydrogenated soybean oil, tomato powder, cultured nonfat milk, monosodium glutamate, garlic powder, dextrose, yellow lake 5 and 6, xanthan gum, acids (citric and lactic), maltodextrin, spice, extractives of paprika, sodium citrate, disodium inosinate and guanylate, natural flavor), white meat chicken (with water, sodium phosphate, salt, natural smoke flavor), pasteurized process Cheddar cheese (cheddar cheese (milk, cheese culture, salt, enzymes), water, sodium phosphate, milkfat, sodium hexametaphosphate, salt, artificial color), spinach, bell pepper, corn, contains 2% or less black beans, modified corn starch, jalapeño pepper (with salt, acetic acid, calcium chloride), tortilla flour blend (salt, baking powder (sodium bicarbonate, corn starch, sodium aluminum sulfate, monocalcium phosphate), dough conditioner (sodium metabisulfite, microcrystalline cellulose, dicalcium phosphate), salt, cilantro, spices, seasoning salt (salt, paprika, dehydrated onion, chili pepper, corn starch, spice, dehydrated garlic, annatto, less than 2% calcium silicate (to prevent caking), garlic (with citric acid), ground chili pepper, cayenne pepper. allergens: wheat, soy, milk.
5. On the Border Cantina Thins
Company: Truco Enterprises, Dallas, Texas
Web site:
October 2007
Suggested Retail:
$2.78 for a 12-oz. bag
Product Snapshot:
Whole-kernel white corn is cooked, stone-ground and pressed into On the Border’s new Cantina Thins, which are lightly baked and hand-cut into irregular triangles before being fried.
Ingredients: White stone-ground corn, vegetable oil, (Contains one or more of the following: canola, corn, partially hydrogenated soybean, or soybean oil), salt and a trace of lime.
6. Oroweat 100% Whole Grain & Honey Bread
Company: Bimbo Bakeries, Fort Worth, Texas
Web site: ,
Introduced: October 2007
Distribution: California, Pacific Northwest, Arizona, Las Vegas
Suggested Retail: $3.50 per loaf
Product Snapshot: Two slices of the new Oroweat 100% Whole Grain & Honey bread provide 6 g. of fiber and a full day’s supply of whole grain health. Flavor comes from the added sweetness of honey and brown sugar. The all-natural product is free from artificial colors, flavors and preservatives, and does not include high-fructose corn syrup
Ingredients: Whole wheat flour, water, yeast, honey, cracked wheat, brown sugar, wheat gluten, whole rolled oats, salt, molasses, soybean oil, grain vinegar, extract of raisins, soy, lecithin, cultured wheat starch.
7. Think5 Bars
Company: Think Products, Ventura, Calif.
Web site:
Introduced: November 2007
Distribution: National
Suggested Retail: $2.79-$3.29 per bar
Product Snapshot: Each Think5 bar is made with three cups of vegetables and two cups of fruit, and packed with spinach, broccoli, apples and cranberries. The product also is gluten-free. Each serving contains 130 mg. of Omega-3. Consumers can choose from two flavors: Red Berries and Chocolate Covered Red Berries.
Ingredients (Chocolate Covered Red Berries variety): Think5 blend (apple powder, carrot powder, sweet potato powder, broccoli powder, spinach leaf powder, watercress powder, soy lecithin, pectin, organic alfalfa grass juice powder, organic spirulina, chlorella [cracked cell], brown rice germ, acerola berry juice powder, beet juice powder, green tea extract, grape seed and skin extract, parsley leaf powder, pea powder), mixed fruit concentrate (peach, pear, pineapple, apple, white grape, raspberry), cranberries, chocolate coating (evaporated cane juice, cocoa powder, chocolate liquor, milk, soy lecithin, natural vanilla), olive oil, ground flaxseeds, evaporated cane juice, natural flavors, salt. Contains soy, milk. Gluten-free.
8. Do-Goodie Brownies
Company: Greyston Bakery, Yonkers, N.Y.
Web site: ,
Introduced: November 2007
Distribution: Sold in select stores nationwide
Suggested Retail: $2.49 per brownie
Product Snapshot: “How Good Can One Brownie Be?” Just ask Greyston Bakery. Made with rich Belgian chocolate and all-natural ingredients, the company’s new Do-Goodie brownies come in a variety of flavors, ranging from the original Chocolate Fudge to Walnut Fudge to Espresso Bean to Brown Sugar Blondie. All Do-Goodie profits go directly to the Greyston Foundation, which supports jobs, childcare, healthcare and housing for the underprivileged. As Greyston says, “Feed Your Conscience.”
All Natural Ingredients (Walnut Fudge variety): Pure cane sugar, butter, cage-free eggs, walnuts, unsweetened chocolate, unbleached flour, semi-sweet chocolate (Belgian chocolate liquor processed with alkali, sugar, cocoat butter, soy lecithin), vanilla extract, salt. This product contains milk, soy, eggs, tree nuts and wheat. Processed in a plant that manufacturers products containing tree nuts.