When presented with ethnic foods, consumers have been somewhat hesitant to step outside of their culinary comfort zones. Thanks to a new foodie movement, average consumers are more interested in trying new flavors, foods and brands that not only bring a little bit of adventure into daily eating, but also enhance and improve their diets.
“Today’s consumers have a more sophisticated palate and are looking for a different and unique eating experience,” says Peter Thornfield, senior director of marketing for Mission Foods, Irving, Tex.