Despite today’s economic problems, baked goods have remained “an affordable splurge.” Perhaps they’ve maintained that status because of the bad economy. It’s no wonder: People do tend to treat themselves sometimes when the going gets tough. Who wouldn’t when the pressure’s on?
They can do so, especially because baked goods are accessible in various ways. According to Packaged Facts, Rockville, Md., consumers have been soothing themselves for the past several years with various types of baked goods, from fresh pies and pastries to indulgent cookies, cupcakes, artisan breads, specialty crackers and the like.