Flatbread and tortilla producers amplify their promotional spending and look to the social network to ensure consumers get the messages producers want them to have.
When you hear the word, “tortilla,” what typically comes to mind? Tacos? Burritos? Enchiladas? Fajitas? Quesadillas? What about wraps, flatbreads or melts?
Whether they’re fresh or frozen, eaten on their own or used as a component to a larger meal, the insurgence of tortillas and flatbreads allows consumers to have unlimited ideas as to what comes to mind when talking tortillas.