The Grain Foods Foundation (GFF) will launch its spring RISE campaign this month. The campaign is designed to highlight the role that bread and grains play in providing the energy consumers need to rise to any and all occasions. The program will come to life through a variety of channels, including a national media relations outreach, print and online advertisements, a custom video series, a grains-focused school curriculum and ongoing social engagement. We are also pleased to announce that soccer star, Olympian and mom, Mia Hamm, will serve as campaign spokesperson.
As some of you may have already seen, our RISE print ads launched in the April issue of Fitness magazine, which hit newsstands during the middle of March. Fitness is an influential women’s health and nutrition publication, reaching an audience of more than 6.4 million nationwide, many of whom are influencers in the sports nutrition community. GFF’s print ads will also appear in the May, June/July and August issues of the publication to provide ongoing support throughout the three-month duration of the campaign.