There’s more than one way to coat a pretzel and some manufacturers are leaving the simple salt behind for bolder, richer and even sweeter options for the popular snack item.
These days, pretzels aren’t just your average bar snack. Manufacturers are producing their savory snacks with a bit of a twist, reaching the consumers who crave bolder flavors, a better-for-you snack or an innovative accompaniment to an everyday meal.
“Pretzels are a $752-million category within the food channel,” says Jeff Binczyk, vice president of marketing and shopper insights for Shearer’s Foods. “Regular or original salted pretzels represent more than 50% of total sales.”