Pepperidge Farm Inc., a division of Campbell Soup Co., was honored in May with a DuPont Award for Packaging Innovation and an Ameristar award from the Institute of Packaging Professionals. Both awards recognize the company's Deli Flats thin rolls and Goldfish breads for innovative packaging design, sustainability and waste reduction. The new packaging reduces the use of materials by 65%. The more compact package has an added benefit: It allows 25 % percent more product to be shipped in the same shipping unit, which results in lower transportation costs and a smaller carbon footprint.

"When we first created this packaging, our goal was to differentiate our products and create a unique consumer shopping experience in the bread aisle, and we did just that," says Eva Peters, director of packaging development at Pepperidge Farm. "We continued to innovate [sic] our original design with a goal to make it more sustainable, reduce costs and increase manufacturing automation. These awards recognize how our latest designs deliver on all of those objectives and then some." The bread “pouch’ is made of a flexible film lamination that has updated graphics and a unique structure for the bakery aisle.

The pouch provides excellent seal strength, resists tearing and features a tear tape that provides tamper-evidence. They also have a re-sealable, pressure-sensitive seal instead of a zipper, providing consumers with a package that’s easy to open and reclose.