Sara Lee names North American business Hillshire Brands
Sara Lee Corp. says Hillshire Brands Co. is the new name for its North American business that will be spun off later this month. The food and beverage company says that Sean Connolly current the CEO of Sara Lee North American Retail & Foodservice, will become the chief executive of Hillshire Brands.
Sara Lee, which acquired the Hillshire Farm brand in 1971, says the Hillshire Brands name represents its strong heritage and its "ambitions for growing our portfolio of iconic brands in the future."