June marks the final month of the Grain Foods Foundation’s (GFF) spring campaign, RISE, through which we are highlighting the important connection between grains and energy. As I discussed in my April column introducing RISE, we have enlisted the support of former Olympian, soccer star and mom Mia Hamm as our spokesperson. It’s been an extremely successful campaign, and I’d like to use this column to share an update of our activities to-date.
In terms of media outreach, we continue to make significant progress connecting with influential outlets. Since the launch of RISE, we have secured news placements in top-tier, health-focused publications, including AOL.com, About.com, FitSugar.com and Shape.com. As a result of our proactive outreach, the RISE campaign has generated nearly 237 million earned media impressions as of the writing of this article…with more to come.