Snacks are hanging tough despite the foot-dragging economy, as nearly one-quarter of consumers struggle to make ends meet. But snackers are snacking more frequently, and the products they’re eating play a more important role in wellness- and indulgent-related eating occasions.
According to the latest 2012 Harris Poll EquiTrend study issued recently that shows what brands Americans are likely to reach for when they’re hungry, Americans enjoy their salty snacks. Lay’s Potato Chips have been perennially ranked on top among this category for the last eight years. They’re followed by Doritos and Tostitos, which comprise the top three salty snack brands. Others above the category average are Cheez-It, Fritos, Goldfish Crackers, Ruffles and Snyder’s of Hanover pretzels.