Be they kettle-cooked, baked, fried, formed and even puffed, potato chips are still gold medal winners in the snack race.
“The snack and chip category are growing quickly with unique products; it is our goal to offer more unique varieties of chips to consumers,” says Paul Albrecht, vice president of Houston-based Simply7 Snacks. “The chip aisles are crowded with various products, making it difficult to find space for new entrants. The development of more unique products that aren’t just me-too versions of existing chips will help to expand the category and options for consumers.”