Product launches containing natural sweeteners have tripled, according to information from Innova Market Insights, and nearly 60% of all products tracked with natural sweeteners had one or more “passive health” claims.
An analysis of the global product launches with natural sweeteners, including agave syrup/nectar, palm sugar, Stevia and monk fruit tracked by the Innova Database in H1 2011 versus H1 2012 globally, revealed that soft drinks is the main application for natural sweeteners.