Zagat, a leading provider of consumer survey-based information for restaurants and other leisure activities, has announced the results of its annual Fast-Food Survey of 274 national restaurant chains. More than 10,500 diners voted on everything from salads and sandwiches to pasta and pizza. These avid consumers—who report eating at a chain restaurant 9.4 times a month—separately rated the chains on food, decor and service on Zagat's 30-point scale and selected their favorites in a number of subcategories.
The survey divided restaurants into four categories: mega chains (more than 5,000 U.S. locations), large chains (up to 5,000 U.S. locations), quick-refreshment (beverages, ice cream, etc.) and full-service chains (with table service).