Company: popchips inc., San Francisco


Introduced: August

Distribution: National

Suggested Retail: $1.29 for a 1-oz. bag

Product Snapshot: popchips’ new line of popped tortilla chips gives snackers the naturally delicious crunch they’re craving with half the fat of regular flavored tortilla chips, fewer calories and no artificial colors, flavors and preservatives. Tortilla popchips are popped using the same stone-ground corn masa used to make traditional tortillas and then topped with natural seasonings. Four flavors are available: nacho, ranch, chili limón and salsa.

Ingredients (ranch): Stone ground corn masa, sunflower, safflower, and/or canola oil, seasoning (buttermilk, salt, garlic powder, whey dextrose, yeast extract, sugar, onion powder, lactic acid, spices, citric acid, natural flavor), toasted corn germ, trace of lime.