U.S. consumers only slightly concerned about safety of U.S. food supply
Even with frequent food safety outbreaks and recalls, concern levels about the safety of the U.S. food supply remain relatively constant, with temporary spikes when news of an outbreak occurs, according to the NPD Group, a Rosemont, Ill.-based market research firm.
NPD’s Food Safety Monitor, which continually tracks consumer awareness and concern about food safety issues, shows that from January 2012 through August 2012, on average, 60% of U.S. consumers were somewhat or slightly concerned about the safety of the U.S. food supply, 25% were extremely or very concerned, and 15% were not concerned at all. Food safety concern levels in 2012 are on par with previous years.