Pepperidge Farm debuts new reclosure for Baked Naturals Cracker Chips bag
Focusing on the future, Pepperidge Farm, Norwalk, Conn., has commercialized a new reclosure on its Baked Naturals Cracker Chips, while also being the first to utilize Sonoco’s SealTab technology. The products rolled out a few years ago in a standup bag. Hearing from consumers who wanted a handy reclosure on the flexible bag, the company responded with an easy-seal package that brings a new level of convenience to reclosable packaging.
The new packages hit store shelves in August and are sold nationwide in four product varieties, in either 5.8- or 6-oz quantities, at a suggested retail price of $2.99. Additionally, the reclosable package is available in four product varieties in the Canadian market, which launched in July.