Flowers Foods to acquire Sara Lee and Earthgrains assets in California, Earthgrains assets in Oklahoma City
According to Flowers Foods Inc., Thomasville, Ga., the U.S. Department of Justice has approved an agreement under which Flowers will acquire certain assets and trademark licenses from BBU Inc., a subsidiary of Grupo Bimbo S.A. B. de C.V. Financial terms of the transactions were not disclosed.
Under the agreement, Flowers will receive perpetual, exclusive and royalty-free licenses to the Sara Lee and Earthgrains brands for sliced breads, buns and rolls in California, which together account for annual sales of approximately $134 million. Flowers also will receive perpetual, exclusive and royalty-free license to the Earthgrains brand for a broad range of fresh bakery products in the Oklahoma City market area.