More than ever, big brands make Latino flavors mainstream. Just look down the aisles of a nearby supermarket and pick up “dulce de leche Cheerios” or “dulce de leche” ice cream. Bags of potato chips are flavored with chile, lime and Tapatio hot sauce. Burritos at the nearest Taco Bell or Chipotle restaurants are in plentiful supply. News that McDonald’s has just added “café con leche” to its popular McCafé line of offerings in New York City metro-area and Miami stores makes it clear that Latinos can get a taste of home in fast food restaurants and grocery stores, while simultaneously exposing American taste buds to Latin products.
“The Hispanization of the American palate has been a strong trend for the past five years,” notes Stephen Palacios, executive vice president at consulting and marketing research company Added Value Cheskin. Citing research by the Food Marketing Institute, Palacios points to the trend steadily gaining ground in the mainstream market. And this is only the beginning.