Imagine, if you will, a chip that’s not a chip, a pretzel with a sweet side or popcorn parading as a crisp. There are snacks out there with a secret identity, gaining market share outside of their original categories. Crossover snacks are everywhere, and they’re getting easier to spot on grocery store shelves.
Classic Foods Inc., San Francisco, produces snacks that lead double lives. Its Baked Classics potato crisps are marketed as “savory snacks without an ounce of guilt.”