Truvia, a brand of Wayzata, Minn.-based Cargill, an international producer of stevia sweeteners, and Grupo Herdez, a market leader in the production, distribution and sale of foods in Mexico, recently announced an exclusive strategic agreement for the distribution and marketing of Truvia sweetener in Mexico.
In addition, the recent opening of the Canadian market for stevia as both a tabletop sweetener and as an ingredient in foods and beverages will allow Truvia sweetener to be available throughout North America in 2013.