Lance is celebrating its 100th anniversary this year with product launches and improvements, social media giveaways and a promise to continue giving consumers more of what they love. The Charlotte, N.C.-based company is known for its Lance sandwich crackers and Lance Cracker Creations.
As part of its ongoing 2013 celebrations, Lance is introducing Xtra Fulls Toastchee and Xtra Fulls Toasty. The new products, the lead items to celebrate Lance’s 100th Anniversary, offer more peanut butter filling for an extra satisfying snacking experience. Xtra Fulls offer up to 6 g. of protein per serving and, like all Lance sandwich crackers, contain no preservatives. In mid-April, Lance will also unveil product extensions for its Cracker Creations, Captain’s Wafers sandwich crackers and Nekot cookies.