Snyders-Lance is celebrating Lance’s 100th anniversary this year with product launches and improvements, social media giveaways and a promise to “continue giving consumers more of what they love.” The Charlotte, N.C.-based company is known for its Lance sandwich crackers and Lance Cracker Creations.
As part of its 2013 celebrations, Lance is introducing Xtra Fulls Toastchee and Xtra Fulls Toasty. The new products contain “more” peanut butter filling for an extra-satisfying snacking experience. Xtra Fulls offer up to 6 g. of protein per serving and, like all Lance sandwich crackers, contain no preservatives. In mid-April, the company will also unveil product extensions for its Cracker Creations, Captain’s Wafers sandwich crackers and Nekot cookies.