Mondelez International takes new tack on packaging development
Tom Clark, associate principle engineer at Mondelez International, was the technical lead on the company’s recent glass-to-plastic conversion for the Planters peanut jar, which accounted for 27% of Kraft’s five-year, 100 million-lb. packaging-material-reduction goal.
Going forward, Mondelez is looking to expand its geographical presence with a particular focus on Brazil, Russia, India and China (BRIC countries). “We do realize that developing markets have different needs and there are different consumer preferences,” Clark says.