As economy shows slight improvement, consumers are wary
It's not business as usual for most consumers, who are mindful of the Great Recession of 2008. Though it’s been almost five years, 94% of them plan to hold the line on spending for food, beverages and household goods, according to Deloitte's 2013 American Pantry Study.
Indeed, Deloitte found that 92% of the consumers surveyed say they have become more resourceful, with 86% getting more precise in what they buy. Those attitudes have shown little change in the three years the study has been conducted.