Kellogg highlights advancements in health and wellness
The Kellogg Co., Battle Creek, Mich., says it progressed on delivering health and wellness to the marketplace in 2012, according to its fifth global corporate responsibility report, which was released April 22.
During the year, Kellogg says it launched a variety of new products to address consumer health needs, kicked off two marketing campaigns designed to motivate children to stay fit, rolled out a new “Facts Up Front” product-labeling program in the U.S. and launched an improved version of Special K Protein Plus to make it more relevant for today’s consumers.