Jack Link’s celebrates National Jerky Day with creative events
To commemorate National Jerky Day today, Jack Link’s Beef Jerky played Mother Nature and showered the Great Plains of Nebraska with more than 1,000 bags of jerky as part of “Operation Sky Meat.” The Minong, Wis., company also gave away more than 33,000 bags of jerky to fans and charities across the country.
“We are never short on great ideas, and this one quickly rose to the top,” says Kevin Papacek, director of marketing, Jack Link’s Beef Jerky. “Operation Sky Meat—a mission to literally drop a massive amount of jerky from the sky—to applaud the unconventional, the unexpected and the untamed spirit of the brand was the first of many ways we celebrated National Jerky Day 2013.”