Our 2013 State of the Industry report explores market information for the bread aisle, sweet goods, cookies, bars, snack cakes, frozen baked goods, tortillas, pies and more.
Bakery products are evolving all the time in today’s market. To win the race, they mix healthful and tasty ingredients with a scoop of distinction. Yet they must also hug the curves when it comes to pricing and discounting. Even if the economy continues to lag, bakers are providing customers and consumers with what they want to stay on course.