Kraft Foods Group, the North American grocery business that separated from the snacks enterprise, says it will add two standalone business units to focus its brand-building work.
A meals and desserts division will market brands including Kraft Mac & Cheese and Velveeta dinners, Stove Top stuffing, Cool Whip and Jell-O, the Northfield, Ill.-based company says. The second unit will concentrate on so-called enhancers, such as A.1. steak sauce and Grey Poupon mustard, and snack nuts like Planters. The other units center on beverages, cheese, refrigerated meals and foodservice.