Planters, a brand of Northfield, Ill.-based Kraft Foods Group, announced that its beloved icon, Mr. Peanut, has a new voice. Bill Hader, a former Saturday Night Live star and an Emmy Award-nominated actor, will lend his distinct voice to the beloved “spokespeanut” in a new series of digital radio advertisements and vignettes for the launch of the new Planters NUT-rition Sustaining Energy Mix.
“Bill Hader’s voice, sense of humor and personality are perfectly in sync with Mr. Peanut’s character and will help bring this iconic peanut’s style, wit and charm to life,” says Peter Cotter, brand manager for Planters.