Staging the “Sweetest Comeback in the History of Ever,” Hostess snack cakes officially returned on July 15. Hostess Brands, LLC, executives, family members of Twinkie founder James Dewar and other Hostess fans gathered yesterday to celebrate the historic comeback at the Hostess bakery in Schiller Park, Ill., where Twinkies were born in 1930.
Approximately 100 million snack cakes, including Twinkies, CupCakes and bags of Donettes, will hit store shelves over the first two weeks, as will Zingers, HoHos, DingDongs, fruit pies and mini muffins. SnoBalls and SuzyQs will return in the next few months. Because of overwhelming demand, Hostess says it will have five times more Twinkies on the market during the first two weeks of the comeback than during the same two-week period last year.