Mumbai, India-based ROHA, a global leader in natural and synthetic colors for the food and beverage industry, announces a corporate reorganization and rebranding initiative designed to streamline service and position the company for future growth.
The company’s new organization places six divisions under the ROHA umbrella with the corporate mission statement, “Innovating for you. With you.” These divisions include established brands such as Idacol (synthetic colors), Natracol (natural colorants) and Simpsons (industrial dyes and pigments) and new brands such as Adora (natural and synthetic cosmetic colors), Essenzia (animal feed solutions) and Futurals (natural coloring foodstuffs and extracts).