Flowers Foods relaunches four beloved bread brands
Four of America’s best-known bread brands—Wonder, Merita, Home Pride and Butternut—are returning to grocery store shelves across the country starting this week. Flowers Foods, Thomasville, Ga., acquired the brands from Old HB Inc. (formerly Hostess Brands) in July. The brands have been off the market since Hostess declared bankruptcy 10 months ago.
“We’re thrilled to be baking these wonderful breads and know that millions of consumers will be smiling when they find their favorite back in their grocery store,” notes Keith Aldredge, Flowers Foods’ vice president of marketing. “We are using the same recipes and paying close attention to quality and freshness. We want these breads to be great from the very first taste.”