Today the American Egg Board announced the release of its latest white paper - “The Egg & Clean Labeling”. The white paper explores the importance and relevance of eggs in today’s clean label marketplace. The number of consumers interested in the contents of modern ingredient labels continues to climb. And they are looking for some very specific information. In fact, according to the 2013 International Food Information Council “Health and Wellness” annual survey, 93 percent of consumers prefer to see familiar ingredients (such as eggs) on food labels. As a result, food manufacturers are more aware and discerning about the ingredients on their product labels.