Cargill research reveals parents’ purchase drivers of bakery items for kids
Minneapolis-based Cargill announced at the 2013 International Baking Industry Exposition (IBIE) the attributes that resonate most with parents when they buy bakery items. The proprietary Cargill Gatekeeper Purchase Drivers Study of more than 1,000 consumers explores parents’ attitudes and drivers of food and beverage purchases for their children.
This research was conducted as part of Cargill's childhood nutrition initiative, a new effort that aims to help food and beverage makers and foodservice operators formulate products that improve the nutrition profile of products targeted to children.